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GreenLand has organized exhibitions in Egypt since 1997, led by its chairman, Dr. Adel Fahmy. Ceramica Market is built on one simple model: bring the factories and their official agents into one hall, selling direct at show-only prices, so a family finishing a home can compare, negotiate and buy in a single visit.
Now in its 19th edition, the model still works. Ceramics, porcelain and tiles, sanitaryware, mixers and faucets, marble and granite, mosaics, bathroom accessories, kitchens, paints, lighting, doors, plumbing and water heaters — full home finishing, sold by the companies that make it, side by side under one roof.
About Ceramica Market
Ceramica Market is organized by GreenLand in coordination with the Egyptian General Authority for Exhibitions & Conferences. It is where buyers get show-only prices direct from the makers: per-m² tile and porcelain deals, sanitaryware and mixer sets, full-apartment finishing packages and installment options.
The 19th edition runs 19–22 November 2026, 12 PM to 10 PM daily, in a bigger home: Hall 1 of the Egypt International Exhibition Center in New Cairo. The previous edition, 30 April – 3 May 2026, was the last ever held at CICC in Nasr City, and one of the most successful. The new venue means more space, more exhibitors and easier access, with free buses from the metro and monorail stations and parking on site. Entry is free with a registered QR pass.
Who walks the aisles: three in four visitors are end users — class A and B homeowners, newlyweds and renovators aged 25 to 60. One in five is an industry professional: interior designers, engineers, contractors and procurement teams. The rest are VIPs. The average visit lasts 6 to 8 hours; 65% of visitors come from Greater Cairo and 35% travel in from the governorates.
For buyers, the case is simple: more than 75 companies sell direct, and the people on the stands are the makers and their official agents, so prices are agreed on the spot and questions about delivery and installation get straight answers. Show-only deals lifted visitors' purchasing power by about 30% at the last edition.
