Reach Across Egypt.
GreenLand runs the campaign on every channel an Egyptian household uses — national TV, billboards on Cairo's main corridors and a branded bus fleet, radio in the final week, two months of paid digital ads and 2 million targeted SMS — reaching the governorates as well as Greater Cairo, so exhibitors meet buyers who arrive ready to spend.
TV Ads
More than 20 national channels carry the show — CBC, ON, Rotana Cinema, Panorama and Sada El Balad among them — with around 35 spots a day on each channel, starting 20 days before opening.
20+
TV channels35
Spots per day20
Days before openingOutdoor
More than 30 billboards on Cairo's busiest corridors — the Ring Road, 6th October Bridge, El-Mosheer Axis, Salah Salem and Ramses — plus a branded bus fleet on the streets and outdoor reach into the governorates.
30+
Billboard sitesRadio The Week Before
Radio Misr, 9090, Nogoum FM and Mega FM carry the countdown in the week before the doors open.
4
Radio stationsDigital & Social
A two-month paid campaign on Facebook, Google and YouTube, banners on Youm7, Al-Masry Al-Youm and Sada El Balad, and influencer content — more than 50 million in social reach and impressions. On the ground, 2 million targeted SMS and branded vans keep the dates in front of buyers.
2
Months live50M+
Social reach2M
Targeted SMSOn Site At the Venue
The campaign keeps working inside the venue: the visitor registration app, signage and the official exhibition magazine.
Sponsorship
Brands can go further with a Platinum, Gold or Silver sponsorship. Every tier gets registration-zone branding, its logo on the outdoor campaign, printed invitations, branding on the venue stairs and a Facebook welcome post; Platinum sponsors also get their logo on TV and radio.
3
Sponsorship tiers
